
Sr. Sales Executive
[email protected]
(850) 333-3659
Annabellelodging.com
Hi, I’m Amanda.
For more than 20 years, I’ve helped homeowners, investors, and resort communities navigate the vacation rental industry with confidence. As Senior Sales Executive for Good Life Vacations, I work with homeowners across the Emerald Coast, including TOPS’L Beach & Racquet Resort, Anna Belle Lodging, Bahama Bay Resort & Spa, and Caribe Cove Resort. My focus is simple: building lasting relationships while helping owners maximize their property’s potential through thoughtful guidance, market expertise, and personalized service.
Before joining Good Life Vacations, I served as Regional Director of Sales at Vacasa, where I led sales teams and supported homeowners throughout the Alabama Gulf Coast, Florida Panhandle, Florida’s Forgotten Coast, and Myrtle Beach, South Carolina. During that time, I consistently exceeded revenue goals, developed high-performing teams, and helped improve both the homeowner and guest experience. My journey with Vacasa began through the merger with TurnKey Vacation Rentals, where I helped launch and grow the Florida Panhandle market as a Senior Sales Executive.
Earlier in my career, I spent nearly a decade at Sandestin Golf & Beach Resort, gaining experience across resort operations, rental sales, owner relations, club membership, food and beverage, private events, and large-scale renovation projects. Those experiences shaped my belief that great partnerships begin with listening, communicating openly, and always putting homeowners first.
I believe every property has a unique story and every homeowner deserves a trusted partner who is invested in their long-term success. My goal is to make vacation rental ownership rewarding, transparent, and profitable while providing exceptional experiences for every guest who walks through the door.
— Amanda Ferguson

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